Most campaigns follow a familiar script. Raise money. Print signs. Send mail. Hire consultants. Show up where people are busy and ask them to pretend they’re thrilled about it.
Mine won’t.
I’m running because Bedford deserves a choice in an election that should not be uncontested. That does not require noise, pressure, or performance. It requires a name on the ballot, a clear point of view, and an open invitation to talk if you want to.
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Rule 01 — No signs.
I’m not turning Bedford into a corrugated plastic hostage situation. If you need a lawn ornament, there are better options.
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Get the signs you actually want.
Amazon has thousands of them. This one’s on me.
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Rule 02 — No fundraising.
No donation emails. No finance committee. No “chip in before midnight.” If a local campaign needs a small fortune just to exist, something has gone off the rails.
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Give it to the SPCA of Westchester.
Invest in pooches, not politicians.
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Rule 04 — No letters, mailers, or mailbox clutter.
I will not be sending dramatic postcards to your house pretending urgency in 72-point type. You already get enough paper from people who want something.
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Rule 05 — No train station ambushes. No grocery store intercepts.
No forced smiles at 7:14 AM. No clipboard energy in the produce aisle. You are allowed to buy bananas in peace.
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Book a real conversation.
Twenty minutes. No agenda. Talk about whatever’s on your mind.
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Rule 06 — No rallies, kickoffs, launch parties, or “special events.”
There was no big announcement. There will be no choreographed enthusiasm. This is a campaign, not a traveling production of civic theater.
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Meet me at Wogies.
Most Saturday mornings. No podium, no talking points, no parking validation.
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Rule 07 — No consultants.
No outside strategists billing by the hour to explain Bedford to people who already live here. If the message needs a focus group to sound human, it probably isn’t.
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See how I run this campaign with AI.
The whole process is documented and public.
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Rule 08 — No opponent obsession.
You will not find a page dedicated to attacks, outrage, or daily reactive drama. If you want to compare candidates, you can do that. I trust you.
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Read the issues.
Seven civic perspectives on Bedford’s real questions.
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Rule 09 — No selfies.
No endless “me at” photos. No ceremonial handshakes posted as policy. No staged proof-of-presence content. Being photographed near a thing is not the same as improving it.
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Add Don to your photo.
We built a tool that puts me in the picture — without the grocery store encounter.
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Rule 10 — No pretending this is normal.
This is not a traditional campaign, and I’m not going to act like it is. Bedford deserves a choice. That’s the point. Everything else is optional.
Do this instead
Welcome to The Uncampaign.
Bedford deserves a choice. Here’s what that actually means.
You don’t have to vote for me to believe Bedford should have a choice.